The ultimate camp marketing system
by Travis Allison & Joanna Warren SmithAvailable Now!
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How Can The Playbook
Help Me?
Each month, you’ll have a proven game plan ready to execute that will
increase retention and new family interest.By targeting Not-Yet-Enrolled Campers, Their Parents and New Acquisition Potential, you’ll systematically grow enrollments in a creative, yet manageable way. By nurturing relationships with Next Summer’s Campers and Their Parents, you’ll establish connections that will increase retention in the subsequent summer.The Playbook will put you in Control of Your Marketing
and position you to grow your camp revenue every year.
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About Us
Travis Allison | Joanna Warren Smith |
---|---|
Travis hates mushy fruit but loves jam. It’s not just fruit that Travis thinks about in great detail. His creative and conscientious persona has made him a keynote speaker at conferences across the US and Canada. | Joanna has assessed hundreds of not-for-profit, private, resident and day camps acquiring a unique industry perspective of best business practices. |
Travis is an award-winning Camp Professional who is the Executive Producer of the seven Go Camp Pro podcasts. He created the world’s largest Facebook Group for Camp Pros and has helped clients bring hundreds of campers to great camps worldwide. Check out TED.com for his TEDx talk about how his camp counsellor changed the course of his life. | Years of Parent Focus Groups have enabled her to understand their expectations of camp, what motivates families to inquire, purchase and return. Through individualized strategies, Joanna has assisted camp businesses reach capacity enrollments and maximize retention because she’s passionate about the positive impact a quality camp experience should have on today’s kids. |
Travis believes it’s his job to inspire summer camp leaders worldwide to be so GREAT that parents realize that their children must have a summer camp experience. |
Questions?
Fill in this form and either Travis or Joanna will get back to you ASAP.